Sunday, July 19, 2009

Want to Have Your Own Publishing Empire? 7 Easy Tips

By Karen Moehr

It's easier than ever the make yourself a mini-empire with writing and publishing!

1. Publish your book. The grandfather of publishing. You can be a published author or self-publish. If you really want to publish, you can write it, self-publish and start selling it within just a month (you must be committed to the work, but it can happen!)

2. Start a blog. This is a well-known idea, but to use it best, you must 1.) post often, 2.) have a theme. Like writing a book, you should have a central concept, but with a blog you can be more creative and even more conversational.

Publish it on a regular basis to get consistent readers. If you have good content and update it often, you can get a lot of good exposure with it.

3. Start a website. Websites are not just there as a business card or sales tool. While they serve both of those purposes, they also serve to be a tool to promote yourself and your little empire and your platform. If you update your site frequently, tie your blog and other items to your site and keep you site fresh, it will be a viable tool to help you grow. Don't just plop a site up and then not look at it for a year. It must be a part of the entire empire and therefore, it must be updated and refreshed often.

4. Write ebooks. This is a well-know marketing tool and used by countless marketers these days. They are used because they really do work. If you have a topic of interest, especially a useful skill or knowledge, you can transfer this info into an ebook easily. As a matter of fact, you can start with an ebook to test the waters before you decide to take on the work and expense of publishing it as a book. Put ebooks in .pdf format and offer as an immediate download on your website. Promote it in your blog.

5. Write an ezine. An ezine is basically an online newsletter that is sent out to people. They are very easy to start and publish. Many programs out there (such as constantcontact.com) can help you put together an attractive newsletter, manage your subscriber lists, etc. Ezines should be done around your platform, but you can add other things, too.

6. Write and publish a booklet. Booklets are like little mini books that contain up to 35 pages of content. They are not as in-depth as books or even ebooks, nor are they as expensive or time-consuming to produce. You can put together an ebooklet fairly quickly and upload it for sale on your site. Again, promote it in your blog and ezine. Booklets can be pre-cursers to books and ebooks to give readers "a taste" of what you offer.

7. Tweet. Twitter, Facebook, LinkedIn...all are social networking sites and even if you have resisted using them, you should reconsider. You don't need to tell everyone every move you make, but you can use them to promote your publishing endeavors.

Do all of these and you're now a mini-publishing mogul with an empire of your own!

About the Author:

Growing a business doesn't have to be confusing or time-consuming if you know what to do and how to do it! Get your business profitable faster. Success in 30 days!

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