Some thoughts about B2B Internet Marketing

By Wade Henderson

Industrial Marketing, most widely known as B2B Internet Marketing, is the one that applies marketing to the sale of products and services that are not sold to the final customer, but to a business. B2B Internet Marketing is different from plain marketing because here the two main participants are both business. We show you now how it is different from mass consumption marketing.

In B2B Internet Marketing there is a smaller number of customers. The existing market for industrial products is considerably smaller than the consumer market.

The customers of B2B Internet Marketing services are highly skilled and more specialized. They know how to sell, how to bargain and know exactly what they need.

The requirements of the buyers are more specific. B2B Internet Marketing customers are much more demanding. The products they need are more specific and elaborate. In order for B2B Internet Marketing to be successful in the industry, the products must be designed specially for the customer.

Intermediate products: Products that are to be traded on the business market, are intermediate goods. This means that they are in the middle of the value chain. It is important to highlight the added value that can provide the industrial product in terms of improvements in productivity, savings, technical expertise, and so on.

In order for B2B Internet Marketing to be successful, companies need to pay attention to systems of sales follow-up. For those kinds of systems to be effective, companies must consider the following elements:

Highly Skilled Technical Support. When something goes wrong with a product sold to an industry, the costs of non-responsiveness are much higher.

Existence of adequate supply inventories. There are higher costs involved when a company has to stop their line of manufacturing because of one missing part. For this reason, business who provide services to other business need to have systems that avoid delays.

Staff must know how to handle equipment properly. When using B2B Internet Marketing, companies must train their staff to provide the best solutions to their customers on a timely basis.

Evaluating systems. This is the last factor in the chain. Your company should have a system in place that allows you to monitor and evaluate performance in order to keep your customers always satisfied.