The world has changed an awful lot since the advent of the car. As the world and the way we communicate changes, the way you drum up sales prospects needs to change as well. The internet and all its various applications as well as advances in telecommunications all have their uses for sales prospecting.
Car Sales Training Tip One: Communicate via E-Mail Just about everyone uses email in their daily life. From shopping to banking and personal and business communication, it has quickly become the way to communicate in the world. As a salesman, there is no better tool for communicating with your prospects. 1. Send out marketing materials using mass emails. Today it's easy to get your hands on email lists or to build them yourself. Use these to communicate with prospects about promotional activities. 2. Instead of placing phone calls to set appointments, use email. Most people now have access to their email everywhere they go, so using e-mail to set-up appointments is quick and easy. 3. A personal thank-you or follow-up goes a long way. Use email to quickly get your thank-you and additional information to the prospect.
Automotive Salesmen Tip Two: Using Text Messages Some doctor's offices now send out text messages to remind you of an upcoming appointment. Why not do the same with your prospects? A quick text message to them to remind them of an upcoming meeting is a fast way to keep in touch. You can also send out targeted texts to prospects about sales or other promotional events. Text messaging is quickly becoming an important part of doing business today.
Car Sales Training Tip Three: Promote via Websites It's important that your dealership have an excellent website. It's not enough to just host a page with your hours and contact information. Work with management to create a website that generates excitement and interest. Be sure to include contact links so prospects can easily reach out to you.
Automotive Salesmen Tip Four: Blog It Almost everyone is familiar with the concept of the blog. People use them to journal their personal life or discuss current events. There is another use for the blog though. You can have a blog dedicated to your business. Updating it frequently and linking to your dealerships website is a great way to let prospects get to know you and your product. It's a great jumping off point for building rapport and confidence.
Keep your communication efforts with prospects as current as the new cars on your lot. Use email, websites, texts and blogs to keep prospects informed of promotional activities as well as communicate with them. Technology makes communicating with prospect effortless.
About the Author:
Atten: Car salespeople. Mak has many more tips and strategies. Receive his free 5 part mini e-course on automotive sales training. It's a must read car sales training course to help you sell more vehicle in the car business.